## **The alchemy of AI, data and DNA** ----------------- ### Ones and zeros, AI, the rise of the machines, are we needed and what is our role? Yes we are. Our industry was once all about the space between observed facts and human intuition, this had a mystery and allure. Then it became all about science as we moved away from the magic. Our challenge, and greatest opportunity, is how do we redefine the role of the human element amidst all this radical change. The 2023 AdFocus Awards are celebrating the melding of the human element and science to fortify our place in the client's world. You can view last year’s publication below. ### To Advertise, Please Contact: * **Kay Naidoo** * 082 469 3857 * NaidooKA@arena.africa ----- * **Debbie Montanari** * 011 280 3538 * MontanariD@arena.africa