About

Financial Mail

AdFocus Awards

Since 1990, the Financial Mail AdFocus Awards have become a landmark on the South African marketing and communications landscape. But just as that landscape has changed, so has AdFocus, to reflect the priorities of the industry

Today it is unique, by recognising agencies and individuals, not just for their creative and marketing skills, but for their all-round business acumen.

We judge each agency against four measures: New Business and Growth; Business Retention and Relationships; Training and Industry Recognition; and Empowerment/Social Responsibility. Every questionnaire response feeds into one of these criteria.

Jurors discuss each entry, then score in secret. Shortlisted agencies in all categories must make themselves available on the day of the final jury session, to answer questions arising from their entries. The judging and scoring is audited by Deloitte. Jurors themselves don’t know the identity of winners until the awards evening

MAIN CATEGORIES

  • LARGE ADVERTISING AGENCY OF THE YEAR
  • MEDIUM ADVERTISING AGENCY OF THE YEAR
  • SMALL ADVERTISING AGENCY OF THE YEAR
  • MEDIA AGENCY OF THE YEAR
  • SPECIALIST AGENCY OF THE YEAR
  • PUBLIC RELATIONS AGENCY OF THE YEAR
  • DIGITAL AGENCY OF THE YEAR
  • There is also an overall AGENCY OF THE YEAR, drawn from top performers across the individual categories.

AGENCY AWARDS

  • TRANSFORMATION AWARD
  • PARTNERSHIP OF THE YEAR
  • AGENCY ADAPTABILITY AWARD
  • AFRICAN IMPACT AWARD

NOMINATIONS

  • LIFETIME ACHIEVEMENT AWARD
  • INDUSTRY LEADER OF THE YEAR
  • SHAPESHIFTER AWARD

Key AdFocus dates in 2021

Opening date: 19 July 2021 .
Closing date: 10 September for all Awards .