Since 1990, the Financial Mail AdFocus Awards have become a landmark on the South African marketing and communications landscape. But just as that landscape has changed, so has AdFocus, to reflect the priorities of the industry.
Today it is unique, by recognising agencies and individuals, not just for their creative and marketing skills, but for their all-round business acumen.
We judge each agency against four measures: New Business and Growth; Business Retention and Relationships; Training and Industry Recognition; and Empowerment/Social Responsibility. Every questionnaire response feeds into one of these criteria.
Jurors discuss each entry, then score in secret. Shortlisted agencies in all categories must make themselves available on the day of the final jury session, to answer questions arising from their entries. The judging and scoring is audited by Deloitte. Jurors themselves don’t know the identity of winners until the awards evening.