Candice Goodman was the DMA’s Direct Marketer of the Year 2016. She is currently on Education & Transformation Committee of the IAB. She has head up Education at the Mobile Marketing Association of South Africa for the past five years and was on the Mobile Marketing Association (MMA of SA) Advisory Board as Chairman and was the first Certified MMA Mobile Marketer in South Africa.
She founded mobile marketing consultancy and technology enabler, Mobitainment, over 12 years ago now, and has won multiple international awards over the past 11 years. Mobitainment earned the coveted title of “#1 Technology Provider in Africa, #4 in EMEA, and #8 globally” from the MMA Global in 2018 and “SME of the Year 2016” from the DMA of South Africa.
Candice is a prolific speaker on the subject and has spoken around South Africa, Africa and in Europe about her passion for mobile in the African Market at various conferences over the years like AfricaCOM, East AfricaCOM, The Internet Show, Mobile Web Africa, Tech4Africa, Wired Women, Mobile Entertainment Africa, Marketing Mix, MRMW Africa, The Best of Digital and M-Days, to name a few.