# Entries for 2024 AdFocus Awards #ResetCreativity open!
The Financial Mail has announced that entries for the 2024 FM AdFocus Awards #ResetCreativity opens Monday 12 August. Entries will close on 12 September.
Since 1990, the Financial Mail AdFocus Awards have become a landmark on the South African marketing and communications landscape.
This unique award recognises agencies and individuals in the business of creativity.
The Award is a reflection of the industry. The theme this year is #ResetCreativity,to remind us of our local industry’s superpower: defying expectations and consistently breaking new barriers of excellence.
“Over the past several years, our industry, much like our country, has endured a sustained period of difficult conditions,” says the 2024 Financial Mail AdFocus Awards chairperson Luca Gallarelli, the group CEO of TBWA\SA.
“ It’s possible that these difficulties have blinded us to our enormous resource of creative talent. It is literally limitless. Therefore, we hope this theme will serve as a reminder of our proud legacy of excellence in the advertising industry and beyond.
“Our challenges remain vast, but, if any group of people is up to the task, it is us. From our world-renowned beekeepers to the victory-stealing Bokke, we are a nation of champions, lest we forget,” says Gallarelli.
Gallarelli, who is serving his second term as AdFocus Awards chair says he is looking forward to sifting through this year’s entries, together with its esteemed panel of judges.
“Together we can gauge the status of our industry and reward the crème de la crème of South Africa’s brilliant, world-class creatives.”
The jury comprises industry leaders from agencies and clients. The judging process and results are audited by Deloitte.
The jury comprises of returning jurors:
Pepe Marais, co-founder and group chief creative officer, Joe Public
Dean Oelshig, MD and founder, Halo
Vicki Buys, MD, Ogilvy CT
Sadika Fakir, Absa Group Executive: Digital Marketing & Media
**New jury members are:**
* Katherine Madley, Vice President of Marketing at Massmart
* Sharlene James, Director, Accenture Song
* Dustin Chick, Partner & Managing Director, Razor PR (M&C Saatchi)
* Chris Botha, Group Managing Director at Park Advertising
* Sbu Sithole, Founder and CCO, The Odd Number
* Grant McPherson, CMO, KFC
* Nkgabiseng Motau, Founding Partner and Chief Creative Officer, Think Creative
* Thabang Skwambane, Group CEO, Nahana Group
* Yatish Narsi, Chief Marketing Officer, MultiChoice Group
The 2024 categories are:
**Advertising Awards**
* Large Agency of the Year
* Medium Agency of the Year
* Small Agency of the Year
* Specialised Agency of the Year
* Public Relations Agency of the Year
* Media Agency of the Year
**Agency Awards**
* Transformation Award
* Adaptability Award
* Partnership Awards
* Africa Impact Award
* Agency Group of the Year
**Nomination Awards**
* Shapeshifter of the Year
* Industry Leader of the Year
* Lifetime Achievement Award
* Student of the Year
The overall award, Agency of the Year is selected out of the entries by the jury.
**How to enter the 2024 AdFocus Awards**
To enter the 2024 FM AdFocus Awards, you’ll need to complete an online questionnaire and submit supporting documents on the AdFocus Awards website.
Here’s how to do so, step-by-step:
1. register an account on the AdFocus Awards website.
2. You’ll be sent a confirmation email.
3. Log in to the AdFocus Awards website.
4. Fill in the questionnaire for the award category you'd like to enter:
1. Select 'Agency Awards' for agency award questionnaires.
2. Select 'Nominations' for individual award questionnaires.
3. For advertising awards, first select 'Agency Details' and ensure that the type of agency reflected in the drop-down menu (i.e. Large, Medium, Specialist and so on) corresponds with the award category you'd like to enter, then click 'Save'. Next select 'Entry Details' for the questionnaire.
5. Once you've completed the relevant questionnaire click the ‘Submit’ button.
6. You'll note that each questionnaire requires supporting documents (such as a case study or BEE certificate). To upload these documents, simply click on the Upload Files button at the bottom of the page. Once uploaded, the filename will appear in a list below the button, which will serve as confirmation of your upload.
For Media Queries - Dean Ebden
* Email Address - dean@oxygenmedia.co.za
* Contact Number- 082 371 7340
